1. Market research is often used to specific decisions about aspect of the marketing mix. Discuss and provide examples of different types of research that might be conducted for 2 elements of the marketing mix
2. Compare and contrast exploratory, descriptive and casual research. Which approach is the best to test a new product idea?
3. The marketing manager at the Takashimaya department store in Singapore would like you to write a sales forecast report for the cosmetics department by 9am tomorrow. What type of research might you conduct? How would you evaluate the quality of the data you could use in the sales forecast?
4. Compare and Contrast 2 types of data collection methods used in qualitative research. In you answer, discuss the advantages and disadvantages if each methods. Which of the 2 data collections methods you have discussed would be the best to test a new product idea?