As the promotional manager for a new line of clothing


As the promotional manager for a new line of clothing targeted to preteen girls (or you can choose preteen boys), you have been assigned the task of deciding which promotional mix elements-advertising, public relations, sales promotion, and personal selling-should be used in promoting it. Your budget for promoting the preteen clothing line is limited. Produce a promotional plan explaining your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, target market characteristics, type of buying decision, available funds, and "pull" or "push" strategy.

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Business Management: As the promotional manager for a new line of clothing
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