As a social media marketing strategist what would have been

Question

https://cb.hbsp.harvard.edu/cbmp/access/50233923

Please follow the below mentioned steps:

1.Click on the above link.

2. Register on the Harvard site.

3. Purchase the case study.

4. Answer the three questions & submit on Ulearn.

Question # 1: In a paragraph or two please provide a synopsis & your understanding of the case.

Question # 2: Now that you have read & understood the case, what role do you think social media played in this case, how did it affect the airlines / the brand?

Question # 3: As a social media marketing strategist what would have been your strategy & recommendations to the airlines in respect to this case. Be descriptive & provide valid reasoning.