Assignment: Organization that are competing within their industry have different strategic visions of marketing channels designed to differentiate the value of their products through activities to disseminate and promote the brand by sorting, storing and distribution. The channels are defined by both producers and consumers. Producers and consumers are brought together by intermediaries focused on reaching more customers by creating strategic alliances. Some companies want to cut out that middleman. You are presented with the following industries: - aerospace - healthcare - transportation - commodities - banking Select 1 industry:
A: Perform an environmental scan and industry analysis documenting the strengths and weakness.
B: Compare and contrast potential marketing plans to determine if they are going in the right direction.
C: Identify the marketing channel decision that are important to pricing and products features.
D: The strategic plan of any industry is to complete at a high level and not be compared against others. Do you find any direct foreign investments, joint ventures, or licensing as benefiting any of these industries?