Assignment Brief: As part of the formal assessment for the programme you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
Assignment Task: As a member of the marketing team, you have been asked to write a report for your manager on the role of marketing communications within the organisation (this should be one of your own choosing), and to recommend communication techniques that could be introduced. The report should also consider the importance of digital marketing, including social media applications. All aspects of the briefing paper should be applied to an organisation of your choice, and should cover the following tasks:
1. Explain how marketing communications can be used to differentiate, remind or reassure, inform and persuade the various stakeholders using examples to illustrate your points.
2. Describe the role of each of the promotional tools, distinguishing between abovethe-line and below-the-line, and explain how they are used within the chosen organisation
3. Applying advertising theory, describe how the organisation benefits from using electronic marketing tools and using market research - identify additional techniques that could be introduced, giving reasons for your choice.
4. Outline push, pull and profile strategies, in the context of the organisation's communication strategy.
5. Provide a brief background of your chosen organisation, its customer base and product/service range (300 words maximum).
Information related to above question is enclosed below:
Attachment:- Marketing Communications.rar