Artwork in print advertisements, Marketing Management

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Artwork in print advertisements

Assignment:

Q1. Should marketers use more body copy than artwork in print advertisements? Explain your answer.

Q2. For what kinds of audiences would you consider using comparative advertising? Why?

Q3. Bring two print advertisements to class: one illustrating a one-sided message and the other a two-sided message. Which of the measures you use to evaluate the effectiveness of each advertisement? Explain your answers.

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