Analyzing actual taped broadcast


Assignment:

Watch one hour of television on a single commercial channel during prime time and also tape the broadcast. Immediately after watching the broadcast, list all the commercials you can recall seeing. For each commercial, identify: (a) the message-framing approach used, and (b) whether the message was one-sided or two-sided. Compare your list with the actual taped broadcast. Explain any discrepancies between your recollections and the actual broadcast on the basis of concepts.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing actual taped broadcast
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