Articulate what you believe are the three most desirable


Assignment

Read Case "JetBlue Airways: Regaining Attitude" in Corporate Communication and respond to the following:

• Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.
• Assess and identify the critical constituency issues.
• Articulate what you believe are the three most desirable outcomes.
• Discuss at least three communications best practices implemented by JetBlue.

Please see attachments for the jet blue case.

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