Article-real choices for the apple iphone from marketing


Problem: Article "Real Choices for the Apple iPhone" from Marketing: Real People, Real Choices, Seventh Edition by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart

Q1. What is the dilemma facing Apple?

Q2. What factors are important in understanding this decision?

Q3. What are the alternatives? Which do you recommend?

Q4. What are some ways to implement your recommendation?

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