Josh and Jacob Jonas want to go “global” with their company, “Jolly Jumps,” a trampoline fun park. Josh, a recent UMUC management graduate, thought they would do well to consult the major theorists for guidance on international trade in preparation for their new venture.
Select three articles from this week’s readings that utilize theories.
In relation to the trampoline fun par, apply the theories and explain what each theory suggests for the Jonas Brothers in entering their trampolines into the international marketplace.
In the discussion, include a summary of each theory and how it applies to the Jonas Brothers. Using conclusions drawn from the models, determine whether international trade is a good idea for the Jonas Brothers.