Appealing to a broad spectrum of customers


Strategy 1: Low-Cost Provider

Definition: Striving to achieve costs than rivals and appealing to a broad spectrum of customers, usually by under pricing rivals.

Strategy 2: Broad Differentiation

Definition: Seeking to differentiate the company's product offering from rivals' in ways that will appeal to a broad spectrum of buyers.

Strategy 3: Focused Low-Cost

Definition: Concentrating on a narrow buyer segment and outcompeting rivals by having lower costs than rivals and thus being able to serve niche members at a lower price.

Explain all of the above.

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Other Management: Appealing to a broad spectrum of customers
Reference No:- TGS01615142

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