Aperture- the ideal moment for exposing consumers to an advertising message.
In performing an aperture analysis, consider the following products: video games (Call of Duty, for instance), men's cologne (such as Axe), computer software (such as PhotoShop or any other type of software), and athletic shoes for a sport activity (Reebok, for example).
Pick two of these products, analyze their marketing situation, and give your intuitive answers to the following questions:
a. How does aperture work for each of these products?
b. Which media should be used to maximize and leverage the prospect's media aperture?
c. Explain how the timing and duration of the advertising can improve the aperture opportunity.