You are the Director of Marketing for a hamburger fast food chain. Your restaurant has experienced an explosion in national growth that was a direct result of their aggressive expansion plan. The organization has made the decision to move into the global market. The CEO and Senior Leadership Team are looking for your recommendation in selecting a country and an entry point into the country.
Answer the following questions relating to the scenario above:
What country are you recommending the organization expand into for global growth? Why?
What is your entry point strategy?