Question 1:
The Mauritian Government is targeting an estimated amount of 2,000,000 tourists by year 2015. Explain the benefits of 4 major promotional tools and discuss how they can be employed to support the Government’s strategy in raising the number of international tourist arrivals. Support your answer with appropriate instances.
Question 2:
Suppose you’re the Marketing Manager of ABC Airline Company and you have been requested to perform a marketing research regarding new products which could be developed for your existing markets.
a) In the above condition, which primary research techniques would you use and why?
b) Describe the significance of carrying out marketing research for tourism organisations.
c) Elaborate on the factors which you would consider in order to develop effective questionnaires.
Question 3:
To what extent can branding guarantee business success for tourism or hospitality organisations in today’s highly competitive environment?
Question 4:
The continuous rise of internet represents challenges for Destination Marketing Organisations and tourism businesses. Describe the benefits and drawbacks of internet marketing for tourism or hospitality organisations.
Question 5:
a) Elaborate on Ansoff Product-Market Expansion Grid and describe its significance in strategic marketing planning. You’re required to support your answer using instances from the tourism and hospitality industry.
b) How does the concept of value for money influence pricing of tourism and hospitality products and services? Support your answers with appropriate instances.