Assignment:
When I first started to work in the area of service marketing and management, I was struck with the concept of physical evidence. Choose a service that you have used. What physical evidence is presented by the service provider? How do you think this evidence affects customer perceptions? Do you feel that the service provider meant for the physical evidence to have this affect? Explain.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.