Analyze the role that customer service plays in business


Discussion: Customer Service

• From the Zappos video, analyze the role that customer service plays in business and determine the service management skills at Zappos. Evaluate the different way(s) that Zappos creates a superior customer service experience. Evaluate how OM activities impact the management of goods and services that Zappos provides.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze the role that customer service plays in business
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