Using Honda Motors Company Honda CR-V
In your marketing mix analysis, complete the following:
Analyze the role of external factors on global marketing decisions.
Identify the factors in global markets that need to be considered.
Explain how these factors (culture, political climate, economics, and so on) will affect marketing decisions.
Explain the international laws that must be considered when marketing globally.
Evaluate the effectiveness of current marketing strategies and methods in a global marketplace.
Explain how current strategies and methods relate to the target demographic. Will the same strategies and methods be effective in different global environments?
Compare the use of digital marketing and social media between the international markets you selected and the United States.
Recommend a new global marketing approach for the product.
Explain how the new approach aligns with the company's strategic direction.