1. Analyze the pros and cons of cloud-based technologies which are used for storing data at the personal, corporate, and governmental level.
2. Task: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.
3. Which one of designs would you consider most effective for dealing with the internal and external validity issues while also being practical enough to convince an organization to adopt it? If your design involved random assignment, how would you accomplish this? If your design left many of the threats to validity unchallenged, how would you argue that this condition is acceptable?