Use your textbook, Crafting and Executing Strategy, to read the following:
• Chapter 10, "Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure."
• Chapter 11, "Managing Internal Operations: Actions That Promote Good Strategy Execution."
• Chapter 12, "Corporate Culture and Leadership: Keys to Good Strategy Execution."
The following required reading is available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide:
• Kaplan and Norton's 2007 article, "Using the Balanced Scorecard as a Strategic Management System," inHarvard Business Review, volume 85, issue 7/8, pages 150-161.
You will use these readings in your Unit 10 discussion and assignment.
This is your biggest paper for this course and covers information from Units 8, 9, and 10 directly (corporate new business strategies, innovation, partnerships and alliances, and executing strategic priorities), while also linking to previous topics covered in Units 1 through 7. Review the Growth Strategies, Innovation, Alliances, and Execution video, linked in the Resources, for additional information that will help you complete your assignment.
For this assignment, select one specific strategic business unit (SBU) of a publicly traded organization. (Your choice must be a different industry and different company from the ones you used in previous assignments.) An example would be Commercial Aviation, which is an SBU for Boeing.
Using the SBU you have selected, complete the following:
• Analyze the overall competitive environment, including market conditions.
• Evaluate the current growth and new business strategies, along with implications.
• Analyze the organization's primary business model.
• Evaluate the organization's competencies and resources.
• Evaluate the leveraging of growth strategies and resources through partnerships and alliances.
• Identify future opportunities for innovation (disruptive, value, blue ocean, and/or fast second) based on past success and failures.
• Assess the organization's ability to effectively execute its growth strategies. Show how the strategies compare, based on past results, with the 10 components of the strategy execution model referred by Thompson et al. in Chapter 10 of your text.
• Analyze the organization's corporate culture and leadership and how they are evidenced in this organization.
• Develop a strategy map (balanced scorecard).