BUSINESS Media Markets and System
Required Text
Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.
Multimedia
Forbes. (Producer). (n.d.). The promise of American innovation: A conversation with Bill Ford [Video file]. Retrieved from https://www.forbes.com/video/3418486743001/
(I ONLY PUT THIS IN CASE YOU WANT TO WATCH IT AND USE SOMETHING FROM IT!!!!!)
Assignment
Generational Consumers
Research the buying behavior of the following four generational consumer groups:
Baby Boomers
Generation X
Generation Y
Generation Z
In your paper, complete the following for each generation:
Analyze the economic status.
Analyze the spending habits.
Analyze the influence of ad/promotion on buying decisions.
Describe the most influential advertising media.
Discuss the types of messages that are most effective and influential.
The paper
Must be four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student's name
Course name and number
Instructor's name
Date submitted
Must use at least two scholarly sources, in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.