Assignment: This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company (fedEx) and country (Philippines )
In your paper,
Executive Summary:
- Summarize the rationale of your plan.
- Remember that this is the marketing team's sales pitch for the company entering the new country.
Environmental Analysis:
- Analyze the environmental situation of your mentor company in the global arena. Need Assignment Help?
- Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy:
- Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
- Discuss your market entry strategy, including export selling and sourcing activities, if any.
- Explain the environmental/sustainability factors.
Specific Plans and Strategies:
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
- product and brands
- price
- place
- promotion
With a special focus on digital media and integrated marketing communication (IMC)
Include the SWOT for your company in a grid with color and include sustainability.
Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
Discuss the company's CSR and social responsiveness strategies, particularly in the selected region. Corporate Social Responsibility (CSR)