Assignment: Corporate Strategy
Overview
The vice president of corporate strategy at the headquarters of your selected firm (Virgin Group) has requested that you provide a business analysis of your key findings regarding the firm's level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies (identified in Unit 1).
Note: Use the same firm you used for your Unit 1 assignment. You are to use the same firm for all coursework.
Assignment Context
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
• Competency 1 - Apply strategic theories, models, and best practices to understand and explain an organization's strategy.
o Analyze the corporate strategy of the selected firm, including product, geographical, and vertical scope in which it operates.
• Competency 2 - Analyze the fit of the internal elements (resources, capabilities, goals, structures, systems, and values) with the organizational strategy.
o Analyze the firm's overall corporate structure and key management systems.
• Competency 3 - Analyze an organization's strategic fit with the external environment and primary industry in which it competes.
o Analyze the strategic fit between the business and corporate strategies of the selected firm.
• Competency 4 - Communicate in a manner that is professional and consistent with expectations for members of the business professions.
o Write coherently to support a central idea; use current APA style, and correct grammar, usage, and mechanics, as expected of a business professional.
Assignment Preparation
Use the Capella University Library, the Internet, your textbook case studies, or resources provided in Firm Research Information (under Resources) to find at least four current, scholarly, or professional resources that provide the information you need to complete this assignment.
Assignment Requirements
In 4-6 pages, provide a business analysis of the firm you selected. Your analysis should:
• Analyze the corporate strategy of the selected firm, including the product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products?
• Analyze the firm's overall corporate structure and key management systems. Does the firm employ any of the three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy?
• Analyze the strategic fit between the business and corporate strategies of the selected firm.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.