Paper Assignment
Research the following in your community or surrounding area:
• One walk-in clinic, such as urgent care
• One retail clinic in your local grocery store or drug store
• No appointment physician's office
Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
• Analyze the changing landscape of the health care system.
o Differentiate the various places health care is delivered.
• Analyze what impact cultural demographics have on the health care market.
o Analyze the targeted audience of the clinic or office based on cultural demographics.
o Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
o Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
• Differentiate what effect different generations have on the health care market.
• Analyze the targeted audience of the clinic or office based on generational demographics.
o Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
o Differentiate the marketing techniques that could be used to improve the marketing within different generations.
• Analyze the impact of media and social networking on consumer choices.
Format your assignment according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.