Discussion Post: Strategic Marketing
Instructions
The increased popularity of Cholula hot sauce has been aided, in part, by a successful social media and word-of-mouth program. Cholula has managed to effectively compete and grow its market share and profitability in the already crowded U.S. hot sauce market. Determining how that has been accomplished is the basis for this unit's assignment.
o Analyze the Best Global Practice case study, "Cholula: America's Hottest Sauce," on pages 76 and 77 in the textbook.
o Complete the tasks below, which are associated with the case study in the textbook.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.