Problem
As with all good business endeavors, business leaders will plan, organize, execute, and measure. The six sigma improvement program called DMAIC (define, measure, analyze, and control) also has strong data measurement components. The measure, analyze, and control elements all require the measurement of data.
The topic explores ways to measure and analyze the activity of a business' internet presence. Specific topics include the tracking, collection, and monitoring of data. It also includes topics of how to analyze the data collected and measuring conversion events.