Problem:
Marketing planning must be aligned with the organizational strategic plan and is based on a situational analysis. The marketing planning must also be implemented and controlled (follow-up). Marketing planning is viewed as three interrelated tasks.
Required:
Question 1) Write a 2-3 page paper that examines the marketing planning process. Include in your paper these topics: 1. Marketing objectives 2. Target market selection 3. Marketing mix 4. Relationship between organizational plan and marketing planning. Explain the solution in detail.