Assignment
PART ONE: Business ethics
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
· In your own words, how would you describe "ambush marketing"? Include two examples with your description.
· What are the advantages and disadvantages (risks and consequences) of ambush marketing?
· What was Bavaria Beer hoping to achieve through its ambush mark eting tactics?
· Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
· Can ambush marketing be both intentional and unintentional? Explain.
· As a leader of an organization, would you allow the practice of ambush marketing? Explain.
PART TWO ( Separate paper- Please use the attached template for this paper)
The company for this project is Best Buy
Implementation Plan:
In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis.
Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.
Use the template below to complete the SWOT analysis and explanation.