Task: Analyze GAP INC from a marketing perspective
1. Recommended Marketing Plan
A. OBJECTIVES. State what the firm should be trying to accomplish. These should be tangible and measurable.
B. SPECIFICS. Describe the specific elements in your marketing plan, with particular attention to changes from current practice, with the reasons for the changes.
2. Alternatives
This is a brief outline of the choices available to the organization with pros and cons.