Market Research Case Study Analysis
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
• Primary
• Secondary
• Qualitative
• Quantitative
• Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
Compare the use of observational versus experimental research for the business situation in a total of 350 words.
Explain in 175 words which type of research method would work best for the selected business situation.