Introduction
1. Phenomena:
a. Describe phenomena you are interested in
2. Puzzle:
a. Present a puzzle or challenge that motivates your research
Analysis of comparative practices
1. Alternatives
a. Identify alternatives in the field you are studying
2. Context
a. Describe the context in which the alternatives have been tried
3. Analysis
a. Focus analysis on programs that have been tried before
b. Identify the variations that may produce the results seen
c. Compare the programs along the dimensions of variation you identify
4. What works
a. What makes the programs work or fail?
Analysis of Stakeholders
a. Setting
i. Identify a setting in which you think your analysis is relevant
b. Stakeholders
i. Describe the key stakeholders
a. Analysis of stakeholders
i. Interests, positions
Persuasion Plan and Memorandum
1. Strategy
a. Describe the strategy you will use to persuade the stakeholders to adopt your plan
2. Memorandum
a. Write a persuasive memo to the key stakeholder outlining why they should adopt your recommended proposal