Requirements of Question:
1. Please refer to Boost Juice Article for the background of the case study, and the attached word document for the questions.
2. Please conduct secondary research to substantiate answers.
3. Please should be used APA style referencing (including in text and end of text referencing)
4. Please do not explain an overview of Master Franchisee, a brief overview will suffice.
5. Response should be at least 700 word limit.
Questions:
1. Analyse the channel strategy issues for the Malaysian Master Franchisees Nick Tiernan and his wife Soraya Ismail as they decide on the number of retail outlets to be opened in Malaysia.
2. Determine the recommended intensity of distribution.