An Internet presence has become critical to a firm’s marketing success. The firm or brand’s website, website customer involvement, and how the firm addresses social media have increasingly become critical to a firm’s overall marketing efforts and bottom-line success.
Discuss and explain your responses:
How do you plan to use the Internet to get your company noticed in the sea of Internet sites and stores?
How much money will you be investing in your Internet presence?
How will that money be allocated?
What metrics will you use to determine your website effectiveness and reach?