An effective marketing plan is a road map for the marketing activities of an organization for a specified future period of time. Write a Marketing Plan for a product (good, service or idea) for a small for-profit or not-for-profit business, as defined by the Small Business Administration, by using the examples and formatting guidelines referenced in Appendix A, "Building an Effective Marketing Plan" in Marketing: The Core (6e). The market plan MUST contain (1) a cover page, (2) all 10 sections referenced in the Marketing Plan Outline, and (3) any referenced appendices.