American business into the eu market


Problem:

Can anyone please assist me, thank you in advance? Looking for about 3 paragraphs commenting on the following...

One way of managing the cost balance in favor of sustainable products is to reduce the total consumer cost, that is the sum of all cost related to a product, comprising price, purchase costs, use costs and post purchase costs. What method would you use to lower the total customer cost? Would you use this same strategy if you were taking an American business into the EU market? Provide examples.

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Marketing Management: American business into the eu market
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