1. In relation to Amazon.com, Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. What do the customers buy/use? What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Amazon.com - Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.