BUSINESS SEMINAR IN MARKETING RESEARCH
Assume you are the US product manager for HomePod, described below. You are considering price points for your product in relation to the other leading brands in the category and would like a better understanding of what the market will bear. How does marketing research impact pricing decisions? Describe three questions which you think are important to this decision that marketing research can help you answer.
Welcome HomePod: Apple Joins Smart Speaker Space
Amazon and Google beat Apple to the smart home speaker space. They recently had to make room for HomePod, featuring the voice of Siri and the musical chops of Apple Music.
Announced at Apple’s worldwide developers conference last June, HomePod features bigger speakers for optimal music playback and integrates with Siri, the company’s digital assistant and other services, such as Apple Music. HomePod, arrived in stores beginning Friday, February 9 in the US, UK and Australia. HomePod will arrive in France and Germany this spring.