Ageism-ethical problem in marketing and advertising


Question: Many marketers suggest that ageism is an ethical problem in marketing and advertising. Do you agree that advertisers ignore older consumers? If this is the case why do advertisers do this? Examine both sides of this argument.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Ageism-ethical problem in marketing and advertising
Reference No:- TGS02029473

Now Priced at $20 (50% Discount)

Recommended (91%)

Rated (4.3/5)