1. Jen&JohnInc. beganby manufacturingFruit X, a health drink. The company aimed Fruit X at the entire health drinksector. Afterward, the company changed its strategy. At present, it has15 health drinks targeted at consumers of different age groups. In this scenario, Jen&John Inc. has successfully adopted the strategy of _________.
A. market segmentation B. affiliate marketing C. green marketing D. cause-related marketing
2. Glorious Resorts offers its customers a customized stay package. The customers are allowed to pick the room, cuisine, duration of stay, and sightseeing venues before bookingtheir stay. Glorious Resorts has based its customer relationship management (CRM) on the trend of ________.
a. personalization b. time savings c. loyalty d. technology