1. Carlson Tires sells tiresbased on the climate conditionsto Winoa—a country that is covered in snow for most of the year—and to Sinoa—a country that is known for its harsh summers.The marketing technique used by Carlson Tiresexemplifies _________.
A.gender segmentation B.geographic segmentation C.income segmentation D.age segmentation
2. Zeta Corporation has issued a $1,000 face value zero-coupon bond. Which of the following values is closest to the correct price for the bond if the appropriate discount rate is 4% and the bond matures in 8 years??