Advertising media and integrated marketing communications


Advertising Media and Integrated Marketing Communications (IMC)" Please respond to the following:

• * From the scenario, distinguish between two to three different types of advertising media available for the new product launch. Provide two suggestions for the marketing intern that will help her to create an advertising budget.

• From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.(please answer my questions , first of all putting the question head and then replying. Do not just give me an ssignment you have previously done gor some other student. State the questions first, and then answer each. Be detailed. )

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Marketing Management: Advertising media and integrated marketing communications
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