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Advertising is expensive it takes multiple exposures to an

Advertising is expensive. It takes multiple exposures to an advertisement before it “sinks in” with a customer, so repetition in advertising is important. BUT, we know that customers can quickly become bored with ads and an advertising campaign can experience “advertising wearout.”

How can you keep your advertising fresh and interesting to the customer without spending an excessive amount of money?

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Operation Management: Advertising is expensive it takes multiple exposures to an

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