Advertising can be a cost-effective way to get a message out to the world. Even today, when media can be so challenging, a good ad can definitely pay off.
Respond to all of the following prompts:
Describe a cause-related marketing campaign/ effort with which you are familiar
What is the “link” between the brand and the cause? What are the potential benefits to the brand that engages in cause-related marketing?
What are the potential downsides to the brand?