Advantages of the company to a foreign market, Business Management

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Advantages of the company to a foreign market

Toys are US first made public its plans to enter the Japanese market in 1989. Was Japan an attractive market for Toy's R US? List two entry barriers into Japan, including one culturally based barrier in entering this market. What were the problems transferring the competitive advantages of the company to a foreign market? What alternative modes of entry would you recommend?

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