Assignment: Service Marketing Class
Service Watch Articles Blog Post
You are required to locate a current article that addresses a services marketing issue related to aclass discussion from the Wall Street Journal, Fortune, Newsweek, or Business Week. Students then write and post a blog entry onBlackboard pertaining to the following issues (1000 words minimum):
Cite the source and answer all 3-questiondetailed. Collage level writing required.
1. A brief summary of the key point(s) of the article.
2. A discussion of the how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
3. The student's personal reaction and several detailed recommendations to the article based upon the service marketing perspective gained during the course.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.