Question 1. What types of activities are involved in the marketing management process? Explain each activity in detail.
Question 2. Describe and explain the steps in developing a new product
Question 3. List and explain the major stages in the Product Life Cycle by using a product example.
Question 4. Identify and describe the four promotional methods an organization can use in its promotion mix. Give an example of each method used
Question 5. Explain the major steps in creating an advertising campaign
Question 6. What is public relations? Whom can an organization reach through public relations? Give an example.
Question 7. Compare and contrast price and nonprice competition. Describe the conditions under which each form works best. Give an example
Question 8. Why does an organization's intended strategy often differ from its realized strategy? Explain in detail.
Question 9. How can E-Marketing use relationship marketing to increase their customer's loyalty and perceived costs of switching to another firm
Question 10. How can marketers exploit the characteristics of the Internet to improve the product element of the marketing mix?