Different stages of the product life cycle


Problem: I want assistance with these (2) marketing questions. Each answer should be between 350 to 500 words.

Question 1. How is the sales process different in the different stages of the product life cycle? How is the sales process for complex products different from the sales process for basic products? Why do different products require different sales interaction and involvement? Where do your products fit into these categories?

Question 2. Why is closing the sale important? When would you use the different types of closing? How might selecting the wrong approach adversely affect the close? Give some examples from your own experiences. If your closing is not effective, what are your back-up options?

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Marketing Management: Different stages of the product life cycle
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