A two-page report based on contemporary business “cases,”. The subject is either 1- New Product Launch, or 2- Merger/Acquisition, or Initial Public Offering (IPO) for Nike. Each report will include a one-page analysis of a successful case and a one-page analysis of an unsuccessful case for the given subject. Please use the following sections a guide for your paper:
1) Summary – Outline the key issues and facts of the case
2) Critical Point – Highlight the compelling decision/factor that influenced the outcome
3) Lessons Learned – Describe the most valuable lesson you learned from the case.
4) The references are important