A student will pick a product or product line and conduct a marketing analysis for it. The size of the company is not a factor. In fact, small companies will be more welcome, so you might share your analysis with the managements/owner and let them benefit from it. The analysis should include:
• Background
- Brief introduction and history of your company
- Brief SWOT analysis (strengths, weaknesses, opportunities and threats)
- Market share for company and 2-3 key competitors for the most recent year
• Product
- Product life cycle stage for the brand
- Type of product
- Product strategy used
• Price
- Price range of your brand
- Competitive pricing for 2-3 key competitors
- Pricing strategy
• Place
- Number of locations (including headquarters, manufacturing sites, sales outlets, etc.)
- Distribution strategy
• Promotion
- Promotion objective
- Promotion strategy
- Promotion tools used
• What are your recommendations "your two cents"?
- Present a discussion of how you would alter the situation described above to improve the Marketing effectiveness of the brand.
- Organize your thoughts according to the four elements of the Marketing Mix (4Ps)