A strategic vision for a company
concerns management’s view of how to transition the company’s business model from where it is now to where it needs to be.
involves how fast to pursue the chosen strategy and reach the targeted levels of performance.
consists of thinking through what it will take to make the chosen strategy work as planned.
describes “where we are going” by delineating the course and direction management has charted for the company’s future product-customer-market-technology focus.
spells out how the company is going to get from where it is now to where it wants to go and when it is expected to arrive.