A retailer supplies two of his products a and b from a


A retailer supplies two of his products (A and B) from a single supplier. He thinks that rather than ordering these two products separately (in this case he would pay the fixed cost S for two products separately) he might follow a combined strategy in which he places the orders for 2 products at the same time. This way he would only pay S for the order of two joint products. The information regarding annual demand and unit costs are given in the following table:

Product

Annual demand (D)

Unit Cost (c)

A

2000

$8

B

4500

$2

Find the optimal order quantities for the joint order policy and calculate the total cost of this policy

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Management Theories: A retailer supplies two of his products a and b from a
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